It can be said that the mobile Internet has maximized the power of electronic psoriasis.
Let’s first talk about what are the characteristics of psoriasis? I think there are three in total:
The first is to find every opportunity to stick it, wherever it can be posted, it must be posted. Telephone poles, phone booths, corridors,HE Tuber Internet cafe toilets, shared bicycles...you can't think of it, but it can't be attached to it.
The second is that it is impossible to bypass and difficult to remove. You can see it on almost every road you pass, and no matter how many times you tear it off, it doesn't take long before a new one is put on.
The third one is extremely tempting and hits people’s hearts. No matter whether you are asking for a child with a lot of money or a shot of needle is effective, let alone whether you know how to make a phone call, who can pass by without taking a second look?
Electronic psoriasis makes full use of the characteristics of the mobile Internet and places every advertisement in the user's usage behavior.
The most famous ones are pre-roll ads and open-screen ads.
I remember when I first started watching things on video websites, the pre-roll ads were only a few seconds or ten seconds long.
After all, at that time, everyone’s Internet speed was slow, and a 5-second ad might still freeze you for 3 seconds. As the video got longer, users were lost directly, and there were no paying members to skip the ad. Later on, he becomes cruel. He dares to waste 90 seconds of your life and forces you to buy a membership. Then you buy a membership and find that the program has built-in pre-roll ads. You can only suppress your anger and comfort yourself: It is not easy for everyone. Everyone needs to eat.
However, pre-roll advertisements also have their own highlight moments, such as Yi Dao Zha Zha Hui and Where is the Greasy Senior Sister, which have become classics of a generation. Especially after 2015, the popularity of web game advertising reached its peak.
E-psoriasis has even formed a subculture.
And because they are all owned by their own fields, all the methods of eradicating ringworm in the web era in the past are ineffective, so they can only bite the bullet and wait.
Shaking the ad is even more outrageous. It directly calls the gyroscope in your phone and jumps when you open the app. When I encountered this operation for the first time, I was confused for a long time. I didn't understand why it jumped without even touching the advertisement.
I guess this function was born like this:
The leader told the product manager, Xiao Wang, customers are not very satisfied with our conversion rate recently. Can you find a way to improve it?
Xiao Wang said: How high do you want to improve it?
The leader said: emmmm... I think it will be raised to 100%!
Xiao Wang:? ? ? ? ?
Thus, this rogue feature that almost blatantly infringes on user rights was born.
The reason why the App official personally posted about psoriasis and took things to this step is actually because of commercialization issues.
Internet companies almost all use free services as their operating model. After accumulating a large amount of traffic, they must consider making money. After years of hard work, everyone has realized that charging users is difficult. After going around and around, only advertising fees are the most profitable.
The place that most attracts users' attention and is least likely to be ignored is, of course, the perfect place to post ads. At the same time, it can force a group of users who don’t want to see ads to become paid members, which can be said to kill two birds with one stone.
It's like running a dance club. If you don't charge admission, you're going to have psoriasis plastered on the walls.
04. The explosion of mobile Internet is naturally beneficial to the development of information flow advertising.
The more time people spend swiping their phones, the higher the value of the act of “swiping” becomes. Compared with open screens and stickers, information flow can undoubtedly reach a higher number of people and with a higher frequency. Nature is also the most valuable.
However, compared with other forms of psoriasis, information flow suffers from the fact that it cannot be bypassed. If you don't want to see it, just swipe it over and it won't waste even half a second.
Therefore, Information Flow Psoriasis took a different approach and focused all its skills on "charm". Moreover, these advertisements are interspersed with other content, so no matter how attractive the titles and pictures are, they are not inconsistent.
At this time, this electronic psoriasis itself and the content are already very close.
In the era of graphics and text, it has not yet fully released its energy. In the era of short videos, the sophistication of electronic psoriasis is no different from other videos. Inserting it into the content of a short video is like throwing a bald Shen Teng into ten Xu Zheng There seems to be no difference.
The most typical one is the Crooked Dragon King.
A few years ago, the crooked-mouthed dragon king came out and made this new advertising method popular. This type of advertisement often has a plot, usually taken directly from a certain online article. In less than a minute, it will give you the most concise story of pretending to be a pig and eating a tiger to fight back, and it will also leave a suspense. , if you want to know what happened, please click on the link to jump to the novel website.
At that time, these advertisements were basically used to attract traffic to online platforms such as Tomato and Qimao. But in fact, it is not difficult to realize that this kind of shooting method, which was born out of Internet articles and only needs to intercept the climax section, has broad market prospects.
This is exactly the case with the short drama that has been discussed variously recently, but this topic is relatively big, so I will take the time to do a special issue to talk about it.
In fact, everyone has figured out by this point that the core of this kind of advertising is nothing more than user retention and conversion, and it doesn’t even matter what the advertisement is. As long as the content is in place and the link is shoehorned in, it's fine. So what kind of content can best achieve this? Of course, whatever is popular on the platform will be done.
For example, to attract traffic to online writing platforms, short plays are basically no longer used because the cost is too uneconomical. Since I can make short plays, why not just make short plays and get paid? What kind of short article is it?
A common method now is to use AI dubbing and read it in the first person, such as "I am an UP owner, and I committed suicide because no one gave me coins..." to catch the user's hearing immediately. Then the picture can be completely irrelevant, and the speed bump artifact can be shown directly, such as repairing donkey hooves, washing carpets, carpentry, etc. Guaranteed to visually lengthen the stay.
A two-pronged approach, I won’t be afraid of you running away!
As for those mini-games, they basically replicate some local jokes, and it takes you three to five seconds to realize that they are actually game advertisements. The most famous one is probably "King of Salted Fish". Until now, I still don't know what kind of game it is.
There are also the most extreme ones, which show you some videos of mini-games,
which are both casual and brainwashing to watch. I originally wanted to just click in and play a few times to give it a try, but it turned out that it was directly loaded into another game, which can be said to be a pure fraud.
The great thing about this kind of psoriasis is that it does not force you not to skip it, but uses various methods to induce everyone's inner curiosity and ugliness, so that you can watch it obediently.
This is much more exciting than spending a lot of money to have a child.
Moreover, the advertisements we can get are often in hundreds of scripts. After countless survival of the fittest competitions on the short video platform, the King of Gu recommended to you is a person who has experienced hundreds of battles and experienced countless battles. The top script tested by netizens.
Do you think it's possible for you to skip it? Do you think your aesthetics and discernment are really higher than those of millions of other Internet users?
I myself have often been impressed by some mini-games, so I played mindless mini-games for several hours, and watched a lot of even more mindless advertisements in order to get hints and answers.
The loop is closed. The loop is closed.
Therefore, electronic psoriasis has changed from forcing you to watch and inducing you to click, to using big data to accurately grasp human nature, making you have to watch and voluntarily click, but it actually does not give you much possibility to skip. .
05 .Finally, I would like to say a few more words about the real problem of electronic psoriasis.
Many people will say that no matter how annoying electronic psoriasis is, I just look at it casually and don’t want to click on the link at all. Even if I click on it, I won’t spend any money. I am very discriminating.
But what I want to say is that the harvest of electronic psoriasis is essentially the result of the law of large numbers. As long as it appears in front of enough people, there will always be a few who do not understand the evils of society and have enough self-control like you do. People get scammed.
Just as urban psoriasis is so crude as an advertisement, it does not affect those speculators who believe in getting rich overnight or those who are in urgent need of medical treatment and are short of money and numbness to call the number above.
You think it's funny to spend money to get a child, but the fact that it is widely used only shows one thing: it is very effective.
As long as you can reach enough people with a high enough frequency, you will be able to harvest leeks that match your investment. This is the logic of advertising.
The real evil of electronic psoriasis lies in its precise harvesting of those young people, the elderly, the sick, and the weak who have the least social experience, are the most vulnerable, lack self-control and discernment, and are most out of touch with mainstream life. A harvest often causes an irreversible blow to the lives of these people.
As for rich people and people with social experience, such low-level advertisements cannot impress them.
